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The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) is urging consumers to use caution when purchasing a new pet online after receiving multiple reports of scammers stealing money from unsuspecting purchasers.

How does this scam work?

Scammers post pictures online of what appear to be legitimate puppies or kittens for sale. They may even seem to be in the buyer’s local area. Once contacted, the seller claims to have just sold their last animal and instead offers information about a second seller further away who may be able to help. This tactic prevents buyer...