Holiday Promotions Can Ad Up to Confusion
Doorbusters! Black Friday Savings! Cyber Monday! Special Buy!
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Holiday advertisements are full of breathless promotions of special sales and offers. But the devil is in the details. There are limitations and they tend to be relegated to the fine print:
Quantities limited. No rain checks or substitutes. One day only. While supplies last. Additional discounts do not apply. After rebate. Limit one of each item per customer.
The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) asks shoppers to pay close attention to the sales stipulations in this season’s online and print ads.
“Ads set high expectations for hol...
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