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There are so many people who still view the word "tattoo" as a negative word. What was once considered a word only associated with bikers and street walkers is now more mainstream than ever. Ask your friends, family, teachers and doctors, I'm sure some of them are part of the 40% of America that is tattooed.

With thousands of shops nationwide, New Glarus is fortunate to have one of the most uncommon and unique tattoo shops. Art & Soul in New Glarus is not only a tattoo shop, though also a place where over 30 local artists sell their art. From pottery and jewelry to metal work and pa...