It all started with an ad in a Swiss newspaper, "Yodeler Wanted." At first glance you might think this was Match.com for Switzerland, and Heidi was looking for a sweet mountain boy to come down from the high alpine pastures to sweep her off her feet. But this ad appeared just past the middle of the last century and not a year ago...long before the computer age.

Eventually, the ad, placed by the New Glarus Yodel Club in 1954, was responded to by a young Swiss yodeler, Robbie Schneider. The New Glarus Yodel Club was in need of a top notch Swiss yodeler who could teach them new traditions....